//SoundHound builds an embedded voice assistant for Mercedes-Benz

SoundHound builds an embedded voice assistant for Mercedes-Benz

Voice assistants are no longer just smartphones, computers and smart speakers: they migrate to cars. Amazon recently launched Alexa Auto SDK a toolkit that allows developers to tailor the retailer's natural language processing to infotainment systems. Android platforms Google's Auto and Apple's CarPlay support Now, Mercedes-Benz joins in battle .

The vocal characteristics of the automaker MBUX are the work of the company SoundHound Santa Clara, which has partnered with Hyundai in 2015 to design a custom embedded platform. He is also responsible for the conversational interfaces of the Nvidia & # 39; s Autonomous Vehicle Platform; In an interview with VentureBeat earlier this year, SoundHound CEO Keyvan Mohajer said the company's goal was to bring his AI to every device.

"Our platform allows our partners to integrate better technology, maintain their brand and their users, differentiate themselves and innovate," he said.

The implementation of Mercedes-Benz allows you to perform tasks such as lighting the head-up display, obtain recommendations for restoration and repair. obtain sports results with simple controls. Answers to some questions – such as hours of work, or directions to a nearby petrol station – come from the "cloud" and take into account the location of the car, Mercedes-Benz said. But other demands – namely those concerning vehicle systems – are handled locally.

One thing the Mercedes-Benz assistant can not do: react when you're tired. BMW's bespoke voice assistant, launched in September alongside the manufacturer's BMW Operating System 7.0 software, alters the lighting, temperature and mood of the music when he hears " Hey BMW, I'm tired. " with Microsoft Office 365 and Skype for Business, and it learns your preferences (like the preferred seat heating level and the destinations visited regularly) over time. (Another fun twist: BMW drivers can name their assistant.)

The use of the voice assistant is generally up. About 52% of smartphone owners reported using voice aids on their mobile devices, according to a Voicebot survey . And worldwide shipments of smart speakers grew from 187% yoy in the second quarter of 2018, with Google Home leading the way.