//ProBeat: Google's Duplicate Services Will Break Your Heart

ProBeat: Google's Duplicate Services Will Break Your Heart

Google revealed this week having killed Inbox by Gmail in March 2019 and killing Fabric in mid-2019 . Both announcements were made on Apple's Day burying largely the news.

Coincidence? I do not think so!

(Seriously, I'm sure Google wants to send the message that these services are disappearing, yet it's a strange decision.)

Google is often criticized for offering too many duplicate applications as well as to close its favorite products . It's a joke in the technology industry: do not get too attached to the Google services you love.

Although it is not possible to predict what Google will impose, there is a way to minimize the potential impact of unavoidable consequences: Avoid duplicate Google services.

I never got into Inbox by Gmail because I knew Google was going to kill him. Well, that's not quite true: there was a time when the plan was to make the inbox replace Gmail but I knew that the two could not coexist for always. I have two personal Outlook.com email addresses, a personal Gmail account not only used for my Android devices and a professional Gmail account that I can not avoid. I use the Outlook desktop application for two reasons: I prefer the desktop software for one, but it also means that I am not affected by the changes in the Gmail user interface.

For Allo, almost everyone saw the writing on the wall of at the very beginning . No support for text messages or video calls? No need, no matter how good some of the features were.

The example of Fabric and Firebase offers another suggestion on what to look for: if the features of an application or service are transferred to its counterpart, be extremely careful. Sometimes, you do not even have to wait for features to appear in your workflow: indications are often provided in beta and leaks.

It is likely that Google does not do all this work to make your life easier. The feature is being moved because the company is trying to evaluate the effectiveness of the other service. It happened with Allo, it happened with Inbox, and it will happen again and again.

From the business point of view, Google has no interest in keeping two or more identical applications or services. He launches them to experiment, test and iterate, but finally there must be one last man standing. Or sometimes, as in the case of Google Reader, no man standing.

Damn, Google would probably have killed Gmail if it could not monetize it with G Suite for businesses and consumer ads. Like any other business, Google is a business at the end of the day.

I could say think twice before using Google services, at full stop. But it is another story .

ProBeat is a column in which Emil complains of what goes through it that week.